For the Spring-Summer 2025 collection, Academy Award-nominated actress and global pop icon Ariana Grande embodies the Mathemagical fantasy that Swarovski bejewles.

From the Wicked press tour to her new deluxe album’s pairing short film, ‘Brighter Days Ahead,’ Miss Grande has been dripping in Swarovski jewels, keeping the sparkle of the two’s partnership alive through her 3rd and newest campaign. Following the previous capsule of old Hollywood glamour, the newest collection takes a turn—for good—infusing the creativity of pop culture with the grace of high fashion and ’60s inspiration.

Courtesy of Swarovski

With the House celebrating its 130th anniversary, Swarovski Global Creative Director, Giovanna Engelbert illustrates a metamorphosis, depicting the beauty and creativity that has been transformed and shaped throughout the historic years.  “I’m intensely drawn to pop culture and the role of jewelry within it,” Engelbert says. “It has the power to transform not just how you look but how you feel.”

The capsule symbolically represents expression and creativity, embracing pop elements—both the style of the 60s and today’s culture. Drawing such inspiration, Ariana Grande as Brand Ambassador feels naturally representative of the Swarovski Spring-Summer capsule.

Courtesy of Swarovski

“I’m so excited that my creative journey continues with Swarovski, and I love the metamorphosis storyline of this new Spring-Summer 2025 campaign,” Ariana Grande says. “Styled in a palette of vibrant colors and radiant crystal jewelry, this campaign felt truly uplifting and joyful.”

The collection is youthful; a radiant colorway of lilac, blush pink, green, and blue, and transcendently playful designs categorized into Swarovski’s four styles—Millenia, Idyllia, Dulcis, and Chroma. With a vision brought to life by Mert and Marcus, Grande dazzles and sparkles, decorated with crystalized florals, pastel jewels, and pop art-inspired rings and bangles.

Courtesy of Swarovski