Ariana Grande is booked and busy kicking off her “Eternal Sunshine Tour” and the release of her new single “Hate That I Made You Love Me,” but she still has time to release a new line of lip balm. Her brand, r.e.m. beauty, introduced the blur butter lip balm that has six beautiful shades and gives you that perfect blend of color and care. 

It was designed with a soft-focus, blurred matte effect in mind, while the formula maintains the comfort of a nourishing balm. “Our new blur butter lip balm has the most unique sensorial experience — it glides on like a balm and also leaves a soft-focus, blurred matte effect,” Ariana Grande shared. “It is truly so addicting and I’m obsessed with how it makes my lips feel.”

With six shades for you to mix and match, the possibilities are endless. There’s cherry cola with a warm brown cherry, pinkies up in a vibrant pink, a dusty pink that’s a rose mauve color, ruby red, which is, as implied, a very bright red, velvet wine that looks like a velvety plum and ciao cacao, which is a stunning chocolate brown.

The blur butter lip balm includes a blend of plant-based blur powders and mineral pigments. Specifically, the formula is enriched with hydrating hyaluronic acid, Manoi de Tahiti, hibiscus and nourishing marine superfood wakame. Together, these ingredients help to visibly smooth and blur the look of lip texture while delivering a buttery, buildable color without that drying feel. 

The new line was inspired by Grande’s love of a soft matte lip, so blur butter was created to offer the best of both worlds. “I used to love a matte lip, but never how it felt on my lips or how flaky it became. Blur butter is the perfect soft matte that gives you that desired blur, but hydrates like crazy and leaves you feeling so soft and hydrated,” Grande said.

At just $24 each, it is inexpensive to give your lips the best they’ve ever felt. As a lip balm that delivers that blurred effect as it comfortably melts in, this hydrating balm slips on smoothly and transforms into a lightweight, blurred matte finish. The blur butter will be available exclusively online and at ULTA Beauty.