Armani Beauty Celebrates The Arrival Of ‘Acqua Di Gio’ Parfum With Men Of ‘Gen A’
The brand took over a house in Malibu to celebrate the campaign of the new fragrance featuring friends of the house
Armani Beauty Celebrates The Arrival Of ‘Acqua Di Gio’ Parfum With Men Of ‘Gen A’
The brand took over a house in Malibu to celebrate the campaign of the new fragrance featuring friends of the house
Text by Kristian Burt
To commemorate the campaign launch for the new ‘Acqua Di Gio’ Eau De Parfum, Armani Beauty took over a private home on the coast of Malibu for a celebration with a star-studded guest list.
The campaign featured actors Chase Stokes, Jonathan Daviss, Lukas Gage and Michael Evans Behling—who joined the party as part of Armani Beauty’s new collective titled ‘GEN A’. The partnership shines a light on the next huge stars in the acting world while showing off new Armani Beauty products and fragrances.
The Acqua Di Gio Eau De Parfum is composed of notes from Italian green mandarins, French sage hearts, Haitian vetiver, and Guatemalan Patchouli. The mix of marine notes, aromatic essences, and woody minerals provides a long-lasting, fresh cologne that will have heads spinning.
Other attendees included Camila Mendes and Isabela Merced, who are also part of GEN A, as well as Joe Jonas, Kelsea Ballerini, Chris Appleton, Jalen Green, and many more. The VIP party was filled with samples of the fragrance, Don Julio cocktails, and songs courtesy of musician and acting extraordinaire, Joe Jonas.
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