Armani Exchange Celebrated Their Relaunch With a Martin Garrix-DJed Party in NYC

Armani Exchange Celebrated Their Relaunch With a Martin Garrix-DJed Party in NYC

The "New Energy, Same Spirit" collection kicked off with a stylish party last night.

The "New Energy, Same Spirit" collection kicked off with a stylish party last night.

Text: Sadie Bell

After A|X was wholly reacquired by the Armani Group, in February 2017 it was announced that Giorgio Armani was restructuring the Armani brand, and to that end, last night the iconic Italian streetwear brand A|X Armani Exchange officially relaunched.

A|X celebrated the relaunch of their latest collection "New Energy, Same Spirit" with an exciting, stylish party in New York City, featuring a performance from Martin Garrix, who also appears in the relaunch's editorial campaign. The event was hosted by Roberta Armani and saw a lively DJ set from the young, Dutch EDM star, as well as a set from Jillionare, and a live art installation from the innovative, Mexican-American artist Ricardo Gonzalez bringing to life the vision of the new A|X campaign.

Today, the "New Energy, Same Spirit" campaign hit select Armani Exchange stores with a new t-shirt in white, black, and red featuring slogans that hint at the power of contemporary, digital culture, set to go live online later this month.

See photos from the event below.

  

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