Armani Exchange Celebrates 30th Anniversary

Thirty, thriving and with a new collection

Haven’t you heard? The ‘90s are back—and for Armani Exchange, they never left. The iconic brand began writing its tale 30 years ago, in 1991; three decades later, the principles of ease and simplicity, immediacy and sustainability, are retained at its very core.

On skin Armani Beauty Prima Day-Long Skin Perfector Trouble Zones Models Aun’Jel Yepp, Anyelina Rosa, Benzo Perryman, Kyla Colemam (The Society)

This ethos is embodied in its Fall/Winter 2021 collection, celebrating a 30th anniversary with sleek, ready-to-wear pieces and sharp construction, bubbling with personality and a playful mix-and-match spirit with highly sustainable, recycled materials. Graphic pieces reformulate the nostalgia of the ‘90s to our fast-paced contemporary lifestyle, crossing boundaries of gender and era, putting a hard and fast emphasis on functionality and environmentalism. Recycled nylon parkas and jackets feature clean monochromes with pops of vibrant red underscoring black and white. The same color palette is featured across organic cotton tees, sweatshirts and polos, cashmere pullovers, and recycled lycra or recycled nylon swimsuits. Cuts are organic, precise, alive, and distinctive graphic designs reference 1991 with the Armani Exchange logo and a nut and bolt—the image that started it all. Past, present, future: it’s all brilliantly Armani.

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