No embellishment was spared in Giorgio Armani’s Privé Haute Couture Spring/Summer 2024 collection. While the craftsmanship is taken extremely seriously, Armani went a playful route for the house’s latest designs as the garments aimed to bring joy and fun back to fashion. Everyday life can sometimes seem so drab and solemn, but the collection is an effort to fuse different cultures and attitudes to create looks that serve the same purpose, bringing some much needed sparkle to the wearer.
For an added shine, details such as delicate embroideries, lace ornamentation, and crystal embellishment took over the runway, as every captivating garment allowed viewers to still find new intricacies in each design. Many garments had tastefully sheer qualities that allow the wearer to appear sexy while still maintaining an air of playful sophistication, as virtually no dull colors were allowed as the color palette made sure to contain vibrant hues to maintain that feeling.
While the details tied the collection together, the silhouettes differed greatly to give showgoers a trip around the world. From mermaid dresses to kimono-inspired robes, many different cultural elements were pulled to create a vision of joyful, global fashion that lends itself to the well-traveled Armani women of the world.