In the spirit of summer, Chloé has unveiled the second chapter of Chloé à la Plage. The collection is a reflection of one’s dreamlike longing for summeresque poetry and fantasies about sun-drenched days, all photographed through David Sims’ surrealist lens. 

The campaign features Apple Martin, daughter of actress Gwyneth Paltrow and Coldplay singer Chris Martin, as she melodiously surrenders to summer’s spell. Captured against dreamlike seascapes where expansive blue skies meet sun-kissed sand and magnified shells, Martin is the face of the collection’s natural and free-spirited allure that imagines an idyllic summer day where worries fall away.

“This year, Chloé à la Plage is an ode to a surreal summer fantasy. It’s about that dreamlike state and the poetry of summer. Apple, with her radiance and timeless beauty, draws us into this feeling in the most natural way,” said Chemena Kamali, the creative director of Chloé. With over two decades of experience, the German designer’s time at Chloé spans much of her career, having joined the Maison during two defining periods. Under Kamali’s creative direction, Chloé is a leading luxury French fashion house that continues to embrace the founder’s vision of free-spirited femininity and effortlessness.

The collection itself features fluid silhouettes with airy dresses and broderie anglaise blouses that fall effortlessly, matched with playful accessories that embrace summer’s sense of spontaneity. Each piece attempts to recreate something intimate and personal, designed to move naturally with your body and echo the ease of summer.

The Chloé à la Plage 2026 collection will be available in Chloé boutiques and on chloe.com from May 12th, 2026, and in selected summer destinations throughout the season.