Nina Ricci has unveiled their new campaign for Vénus de Nina Ricci Eau de Parfum Intense, featuring model and recent V cover star Ashley Graham. This new ambery scent is a journey that was brought to life through six videos that were set in New York City.

Vénus de Nina Ricci Intense is the second chapter of the franchise, after launching in 2024. This fragrance features amber and radiant tiare flower that melts into patchouli. It’s a bright, sensual, and glamorous perfume that also features a deep, elegant side. Vénus de Nina Ricci Eau de Parfum Intense is bold, sophisticated, and authentic.

In the video series for the fragrance, Graham speaks of what it means to be a woman on the go who is dating in the city. The one thing she uses to leave her lasting impression?  Vénus de Nina Ricci Eau de Parfum Intense. This scent is her confidence in a bottle.

In a second video shot for the campaign, Graham becomes “her” after she spritzes the fragrance onto her neck and begins to dance in her empty hotel room, feeling more feminine and womanly now that she has her confident scent on.

Vénus de Nina Ricci Eau de Parfum will be available for purchase at ninaricci.com and at Nocibé, nationwide in France, on September 15, 2025.