First spotted on A$AP Rocky the babushka has become a staple for Frank Ocean and Marc Jacobs.
Rocky was the first to sport the look, after suffering a face gash in a scooter accident. The rapper started wearing the headgear as a way to cover up the damage. Since then he’s rocked the look at several events and released a video for a track called “Babushka Boi”. The video shows Rocky robbing a bank in a Gucci headscarf and shades. “I’m just encouraging all guys to wear babushkas from here on out. Silk gang, silk city, you know how we do it. Gucci, yeah.”

Most recently, Carolina Panthers quarterback Cam Newton was seen wearing a silk Hermès babushka, paired with printed blue tux. Earlier this year the NFL player showed up to the Met Gala wearing a plaid Ralph Lauren suit accessorized with an embroidered cape and fedora.

Other celebrity stans include Marc Jacobs. The designer took to Instagram and shared a babushka snap that read “Off to work now. Just left my Shrink’s office he loved my outfit”. In several posts that followed Jacobs used the hashtag #gaygardens, a reference to camp classic Grey Gardens (a documentary that stars Little Edie, cousin of Jackie Kennedy and babushka uber-fan).

Vetements and Gucci have featured babushkas in recent collections and, both Chloё Sevigny and Kendall Jenner have been pictured wearing the look.

For a generation that’s collectively saying no to toxic masculinity, it’s exciting to see men play with traditional ideals of femininity.

Take a peek at our top babushkas looks below.