Before there was clickbait, it was sensationalized headlines by the NY Post, Daily News and… the National Enquirer. The National Enquirer, a gossip magazine printed on coupon paper you’d find by the checkout area in a Gristedes or Key Food. Celebrity cellulite, Whitney Houston’s crack den also featured on Pusha T’s cover art for his Grammy-nominated album, Daytona. Gossip. Gossip. Gossip.

Just a couple days before the Jeremy Scott FW19 show, Jeff Bezos accused the National Enquirer of blackmail and extortion on Medium, a self -publishing blog platform. Bezos was bold enough to include email threats in the blog post that included descriptions of his salacious dick pics to then mistress, now girlfriend, Lauren Sanchez. He claims it was a political hit job masterminded by Trump through media company AMI. Perhaps. If we take a step back, it’s obvious celebrities, politicians and CEO’s no longer need to be filtered, compromised or negotiated by the media. They can sing and dance on their own on Medium, Twitter or Instagram. Elon Musk? Donald Trump? Kanye West? Put down your twitter triggers!

So it’s befitting of the times when Jeremy Scott’s FW19 collection was a throwback to sensationalized headlines of the NY Post and Daily News. As much as the subjects were once at the mercy of the media and the headlines bestowed upon them, the subjects are now at a place where they own their own voice. Our headlines. Our captions. Our stories. And in usual Jeremy Scott form, the beauty looks were an extension of his fashion statement.

For Eugene Souleiman, the inspiration for the hair looks focused on the monochromatic color palette, the use of asymmetry and the manipulation/masking of materials. Short black wigs were hacked haphazardly to give an asymmetrical appearance, a sweeping fringe across the face. The wigs were spritzed with Wella Professionals EIMI Sugar Lift to create body and volume from the top and Mystify Me Light was used again to create texture, in conjunction with the ghd platinum+ styler, which were focused on the top of the hair. Once the wigs had the desired texture, the white ‘paint’ (a mixture of Wella Professionals EIMI Sculpt Force and white powder) was applied thickly to the roots and spread downwards through the hair lengths using the side of the brush.

Miss Pop mimicked the hand-drawn quality from the collection and applied them to the nails. Cutouts of letters were placed on the nails spelling out New York paying homage to the greatest city in the world. Essie’s Licorice, a highly pigmented black was painted on the base and for detailing, a striper brush was dipped into Essie Blanc, to clean up around the edges and sharpen the positive shape. Finished with Essie’s Gel Setter, a thick, plush, glossy top coat.