Backstage NYFW with Too Faced

Backstage NYFW with Too Faced

Backstage NYFW with Too Faced

The cult-favorite beauty brand brings us behind the scenes for their Alice + Olivia SS23 presentation.

The cult-favorite beauty brand brings us behind the scenes for their Alice + Olivia SS23 presentation.

Text: Kala Herh

As New York Fashion week comes to a close, so too do the trends of last year. Now, a fresh batch of trends arrive, ready to transform our style for the next few months. This season brings with it slinky dresses, shearling coats, and oversized blazers–but perhaps, even more, exciting is the beauty trends that come with it. Dreamed up by the industry’s leading hair stylists and makeup artists, bold and experimental glam is in full bloom. Leading this charge is Too Faced, with their colorful, statement eyes on display at the Alice + Olivia presentation. Bright eyeshadows and electric liner colors dashed across the model’s lids, as they heralded their Spring/Summer 2023 season. 

“This was truly a collaboration with Alice + Olivia in every way. We created five distinct beauty looks to compliment their stunning SS23 collection,” Elyse Reneau, Too Faced’s Executive Director of Global Beauty, tells V

Inspired by the colorful and playful nature of Alice + Olivia’s founder Stacey Bendet, the eyeshadows pay homage to the brand’s lively roots. Instead of a smokey or cat eye, Reneau creates a “bubble eye” with Too Faced’s Killer Liner. A play on the designer’s iconic black “bubble eye,” Too Faced elevates this to a whimsical, new dimension. Reneau shares that this look is something everyone (on and off the runway) can execute. By simply swiping the liner over your eyelid, you can transform any look, making it the ultimate low-maintenance statement for anyone looking to try something new. To rock this beauty trend, Reneau also advises that you keep the rest of your makeup minimal. Too Faced paired these bright pink and cobalt blue shadows with something effortless, but simple–some gloss, brushed-up brows, and a little blush. 

“Putting it right underneath the center of the eye makes it look very youthful,” Reneau elaborates about the blush placement. “It’s a trend that came out of Asia and it’s making its way over here. It makes you look like that natural flush, it’s very joyful.”

“I think what's super amazing about all of this is that Stacey was like, ‘I trust you guys,’” added Drew Elliott, Too Faced’s Creative Director. “We really turned it into an opportunity for the consumer, to be able to to see it on the runway and execute it themselves. I think what Alice + Olivia and Too Faced have in common is that you can just throw it on and be fabulous whether you’re on a runway or on a sidewalk.

For the rest of the face, Too Faced applied the brand’s new Ethereal Light Concealer to the models, under their eyes, while their iconic Better Than Sex Mascara was used to enhance their dramatic eye look. And as no look would be complete without their popular Lip Injection Plumping Lip Gloss, they added it to the models’ lips. 

This was a trend that continued at this year’s Jason Wu show as well–a dewy, clean face paired with a smudgy, dramatic eye. And instead of opting for a perfect cat-eye like Too Faced, the models at Jason Wu were donned with an almost '90s-inspired smeared, shiny eye. To complete the look, makeup artists used Jewel Stick in Blue Pearl to the eyelid and Solid Black Jewel Stick for emphasis. 

Photo by Jennifer Graylock.

For this season’s presentation, Bendet transformed the Highline Stages located in NYC’s Meatpacking District into a dreamy wonderland. Remaining true to her early brand origins, the collection was saturated with color and prints–the colors were bright, and prints were bold. The latest collection is a treasure trove of designs that cultivate the world through both clothing and interior design. Inspired by the designer's own experience of decorating a new home in the last year, Bendet’s presentation puts forth the surreal possibilities of creating an illustrious wardrobe inspired by interior decor. Show attendees included Katie Holmes, Tayshia Adams, Nick Hilton, David Dobrik, and Olivia Ponton. 

“The partnership between Alice + Olivia is perfect because it’s all about femininity,” shares Elliott. “A woman can transform and be exactly who she wants to be through makeup and fashion. It's really a time to play with identity and with who you want to be.”

Photo by Jennifer Graylock.

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