Every year, hundreds of thousands of festival-goers pack up and head to Indio, California for Coachella, preparing to see some of the biggest names in music. But in addition to those headliners and performances, the festival has become a hot spot for larger-than-life brand events and has proven to be the perfect place to make a debut. This year, the collaboration we can’t stop thinking about comes from megastar Bad Bunny and Adidas, who took over Coachella to celebrate the artist’s latest sneaker release and headlining performance in the form of a blooming truck and ginormous greenhouse.
Before Benito’s headlining performance, a floral-covered truck inspired by the singer’s own fluorescent style roamed Indio on Thursday, offering the opportunity for those who found the truck to be one of the first of 50 early release pairs of the latest Adidas x Bad Bunny “Wild Moss” Campus. When the collaboration was first announced, the shoes took over social media, with fans hotly anticipating the release of the new green style.
On Friday night, the celebration continued with the Adidas Spring Campus greenhouse, adorned with over 50,000 florals in a rainbow of colors. The space served as the exclusive launch location of the multi-platinum recording artist’s shoes, giving guests the opportunity to purchase the shoes before anyone else. Throughout the weekend the guests like Damian Lillard, Jalen Green, Nia Dennis, Chente Ydrach, Shareef Grady, Xochitl Gomez and Kate Ahn made appearances at the experiences and celebrated Benito’s newest collaboration with the brand.
In addition to those Coachella take-overs, the performer made history as the first Latino solo artist to headline the festival. In his two-hour set, smash hit single’s like “Tití Me Preguntó” and universal favorites including “I Like It” were performed – featuring special guest Post Malone. And for those of you who missed this last weekend, don’t worry – the greenhouse will continue into the second weekend of the festival as well.