Calvin Klein has a reputation for featuring the hottest celebs in their campaigns—safe to say, they know exactly what they’re doing. Teaming up with Bad Bunny was a no-brainer, and their first-ever campaign together proves he understood the assignment, bringing his signature confidence and effortless appeal to the mix.

Photography by Mario Sorrenti

With Benito in front of the lens, nothing else is needed. Mario Sorrenti captures that energy perfectly—clean, minimal backdrop, all presence. Set to “EoO” and filmed in Puerto Rico, the campaign radiates Calvin Klein’s unmistakable cool factor, blending sensuality, attitude, and simplicity.

Directed by Mario Sorrenti

Now, let’s get into the details. Calvin Klein’s Icon Cotton Stretch underwear debuts the Infinity Bond waistband (goodbye, itchy seams), paired with a supportive contour pouch and enhanced shape retention for the perfect mix of comfort and sleek design. Briefs, trunks, or boxer briefs—pick your fighter, because every option delivers the same elevated fit and feel.

Photography by Mario Sorrenti

Launching worldwide TODAY (March 18), the campaign is already taking over social feeds and billboards everywhere—if it hasn’t already. The internet? Yeah, it’s breaking, and for good reason. With Bad Bunny at the forefront, Calvin Klein reminds us that true style isn’t about doing the most; it’s about owning your vibe. And Benito? He’s got that on lock, proving once again why he’s in a league of his own.