The LA-based brand Baja East is releasing two new launches​, LGBTQ+ Community Collection and Every Day is Pride Core collection, to highlight the messages of inclusivity and positivity. A portion of the proceeds from both of these collections will be donated to organizations that serve the LGBTQ+ community, including Lady Gaga’s Born This Way Foundation.

Speaking of inclusivity and positivity, Britney Spears is a leading encouraging figure. “Happy Pride Month ???? !!!! I love my LGBTQ+ fans so much …. you all bring me so much joy and I am proud to support you ❤️????? !!!!,” Britney posted on June 23 on Instagram.

Baja East’s new “LGBTQ+ Community” capsule collection is made to celebrate pop princess Britney Spears’ inclusive and iconic Instagram Pride message as well as to rally for her freedom. Bringing “Hard Passion and Articulation in Everything You Do,” the collection consists of a hoodie and matching long-sleeve dawned with a unique crest celebrating the pillars of Pride since December 2nd, 1981, which is Britney’s DOB. 

Baja East understands that pride isn’t just a yearly marketing ploy for the month of June, but a yearlong celebration of visibility and equality – that’s the central idea for Every Day is Pride core collection. In this collection, you’ll see a variety of options, all retailing under $250, for every occasion including tees and sweat sets with rainbow tie-dye and flying unicorns, rainbow logo ball caps, LGBTQ+ Community Crest Hoodies in celebration of pop icon Britney Spears and more. 

Find out more about the collections on Bajaeast.com.