Balenciaga's Star-Studded BB Monogram Campaign

Balenciaga's Star-Studded BB Monogram Campaign

GEN V

Balenciaga's Star-Studded BB Monogram Campaign

The campaign features portraits of several familiar faces.

The campaign features portraits of several familiar faces.

Text: Ellie Beeck

Balenciaga has unveiled a star-studded new campaign for the BB Monogram bag, featuring Justin Bieber, Kim Kardashian, Marie-Agnès Dièn, and more.

Kim Kardashian for Balenciaga.

The BB Monogram bag is a new take on the brand's iconic archival print from the '90s. The updated design includes a horizontally stretched double-B logo, contrasted by a set of diagonal stripes.

The BB Monogram.

The pattern is created by applying it to coated canvas and denim, using print technology, embossing, and laser work. This allows the print to look textured, while sitting seamlessly on each item.

The BB Monogram pattern.

Other new, ready-to-wear items highlighted in the campaign include pajama sets, the Balenciaga Shopping Bag, the Bistro Basket, the Everyday Camera Bag, the Hardware Tote, and the Hourglass Bag, along with a selection of wallets, jewelry, and apparel, like t-shirts, hoodies, pants, and caps.

New sunglasses.
An image from the campaign.

The campaign, which was shot by Stef Mitchell, includes a series of portraits of several familiar faces, from Bieber and Kardashian to Kat Zhang and BFRND.

Justin Bieber for Balenciaga.

The BB Monogram collection is available now in stores worldwide and on balenciaga.com.

Credits: Images courtesy of Balenciaga.

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