Balenciaga's Star-Studded BB Monogram Campaign
The campaign features portraits of several familiar faces.
The campaign features portraits of several familiar faces.
Text: Ellie Beeck
Balenciaga has unveiled a star-studded new campaign for the BB Monogram bag, featuring Justin Bieber, Kim Kardashian, Marie-Agnès Dièn, and more.
The BB Monogram bag is a new take on the brand's iconic archival print from the '90s. The updated design includes a horizontally stretched double-B logo, contrasted by a set of diagonal stripes.
The pattern is created by applying it to coated canvas and denim, using print technology, embossing, and laser work. This allows the print to look textured, while sitting seamlessly on each item.
Other new, ready-to-wear items highlighted in the campaign include pajama sets, the Balenciaga Shopping Bag, the Bistro Basket, the Everyday Camera Bag, the Hardware Tote, and the Hourglass Bag, along with a selection of wallets, jewelry, and apparel, like t-shirts, hoodies, pants, and caps.
The campaign, which was shot by Stef Mitchell, includes a series of portraits of several familiar faces, from Bieber and Kardashian to Kat Zhang and BFRND.
The BB Monogram collection is available now in stores worldwide and on balenciaga.com.