On June 6, 2025, Bally stepped audaciously into its past to mold and shape the future with the launch of its Brand Heritage Campaign, a refined visual accolade to the brand’s legacy built with the bricks of story and luxury shoemaking. Shot by Alessio Boni, the campaign captures Garrett Neff, Gabriel Aubry, and James Turlington in a series of portraits wearing nothing but Bally footwear, set against gleaming slabs of polished marble. 

Courtesy of Bally

Minimal, while simultaneously monumental, the marble symbolizes strength and permanence, which echoes Bally’s foundation of craft and dedication. The stark simplicity of each form allows the footwear to speak for itself, spotlighting its sculptural form, textures, and design. With a range of differing shoes from sneakers, dress shoes, and boots, Bally taps into a variety of different Bally men. From stark white to deep blacks and rich browns, the shade range of the drop raidaites sophistication within everyday wear. 

Courtesy of Bally

This campaign also signals a fresh chapter, introducing Neff, Aubry, and Turlington as the faces of Bally’s Autumn/Winter 2025 global campaign, arriving in August, and offering a glimpse of Spring/Summer 2026 ahead of its Milan Fashion Week debut on June 22. 

Courtesy of Bally

Entrenched in restraint and reverence, Bally’s latest statement presents as a statement, but is also a celebration of identity and the art of crafting beautiful shoes.