Balmain Army enlists Barbie

Balmain Army enlists Barbie

Balmain Army enlists Barbie

Olivier Rousteing dressed his Barbies in the latest Balmain

Olivier Rousteing dressed his Barbies in the latest Balmain

Text: Ayesha Le Breton

The French maison revamps Mattel's Barbie into three CGI Dolls that embrace creative director Olivier Rousteing's creed on inclusivity.

"I'm happy to see that these new-generations Barbies truly reflect the diversity of our Balmain Army," said Rousteing.

Two Balmain barbies, and one Balmain Ken, arrived at the brand's Paris Fashion Week presentation in house pastel tones, donning peaked pagoda-shoulder suits—posing in front of the same jetliners that were used as props for Rousteing’s aviation-inspired fall 2021 collection and film for the French house.

Rousteing's love for combining old and new once again shines through his creations. The designer looked back to the fashion house's founder, Pierre Balmain, and his early childhood creative passion. Specifically, Balmain's participation in the historic "Theatres de la Mode," when he alongside other couturiers clothed more than 200 dolls with their latest designs for a touring couture show filled with meticulous miniaturized versions of post-war era fashion collections.

The original sets for Théâtre de la Mode were destroyed, but new ones were created to display the figurines, which can be seen at Maryhill Museum of Art.

The one of a kind 21-st century dolls are a celebration of both Balmain and Barbie's legacies.

"Just like Balmain, Barbie builds upon a unique heritage," added Dickson. "Ever since her debut in 1959, she has been an international icon and muse, sparking imaginations and influencing conversations around the world. Each of the many partnerships Barbie has been involved in has a served as a reflection of the times and snapshot of pop culture."

Mattel is on a roll with designer collaborations, just yesterday, the leading toymakers celebrated Ken's 60th anniversary with Berluti.

Credits: Images courtesy of Balmain.


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