Barbour by ALEXACHUNG Sets the Stage

Barbour by ALEXACHUNG Sets the Stage

The collection will be sure to set the stage for the UK’s festival season in the coming months.

The collection will be sure to set the stage for the UK’s festival season in the coming months.

Text: Emma Li

British luxury and heritage brand Barbour has collaborated with ALEXACHUNG to create a collection that reimagines archival outerwear pieces. The team draws upon tradition, craftsmanship, modernity, and character to create a timeless collection that meets at the intersection of both brands’ visions.

As a brand synonymous with the British countryside, Barbour has a natural synergy with the eponymous label of Alexa Chung. ALEXACHUNG combines Parisian chic with a New York edge all the while incorporating a British sense of humor.

Chung rode through the rainy fields of Hampshire as a child and adventured through Glastonbury as an adult, all the while wearing Barbour. “Some of my happiest memories have unfolded in a Barbour. For me Barbour has been part of my childhood, my coming of age and I am extraordinarily proud that it is now part of my future,” said Chung in a statement.

The products will be available online starting in June through Barbour, ALEXACHUNG, as well as retailers including Nordstrom, Liberty, and Selfridges.

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