Barneys New York announced the launch of ‘Barneys Eau de Parfum,’ an all-new collection of premium fine fragrances, making it the brand’s first step into the fragrance world. As an arbiter of luxury and a hub for emerging designers and artists of the century, Barneys has helped launch some of the most influential names in fashion and beauty. The debut of Barneys Eau De Parfum furthers the brand’s strategic expansion.
“We are pleased to introduce a fragrance collection that provides a sensory and indulgent experience,” said Ber-tia Barron, SVP, Luxury Brands, Authentic Brands Group, owner of Barneys New York. “The fresh and sophisticated scents embody the spirit of Barneys New York and provide an expanded luxury offering for brand loyalists and new shoppers around the world.”
Barneys Eau De Parfum features five original scents with modern compositions and French attributes for the ultimate luxury sensory experience. The signature fragrance 1923 pays homage to Barneys New York’s 100-year history, with woody notes and jasmine scents. Other fragrances such as Flos Floris have sweet rose and blackcurrant scents. The last three fragrances in the collection include Duvet Blanc, Quaintrelle, and Multiplicity.
Barnes Eau De Parfums range from $148 to $158 and are packed in a sleek minimalistic glass bottle. The fragrance collection is available at Barneys New York Beauty’s digital flagship store (barneys-beauty.com), select Barneys New York stores across Japan, and saks.com. For more updates and details on the collection, follow @barneysbeauty on social media.