ALO is deepening its wellness-first identity with a new campaign starring Bella Hadid, the Los Angeles-born model whose personal approach to self-care reflects the brand’s mind-body philosophy.

Bella Hadid by Mert & Marcus, courtesy of ALO

Photographed by Mert & Marcus and styled by Mimi Cuttrell, the campaign portrays wellness as a daily practice rooted in movement, meditation, and small rituals that offer a sense of stability, even while traveling. “As I’ve gotten older, I’ve realized how important it is to create space for myself,” Hadid said, reflecting on the routines that have become central to her approach to self-care.

Bella Hadid by Mert & Marcus, courtesy of ALO

For Bella, that space can take different forms, from slowing down and moving her body to simply taking a moment to reconnect. “To me, that’s what wellness is all about,” she explained, positioning wellness as something rooted in everyday choices rather than an ideal to be achieved.

Courtesy of ALO

The campaign features a mix of performance and lifestyle pieces, including the Airbrush Better Together Bra, Full Stride Micro Short, ALO Trail Sneaker, Airlift Rebel Bra, High-Waist 7/8 Rebel Legging, Accolade Shorts, Sheer Glow Bra, and several Softsculpt designs.

The Pre-Fall Collection is now available through ALO’s website.

Courtesy of ALO