The world of Prada Beauty is expanding more each season, and most recently, the beauty brand has unveiled the coming of Prada Touch, its first blush product, marking a new offering for beauty aficionados everywhere. The announcement marked a new chapter for Prada’s beauty category following the debut of its Prada Color and Skin makeup and skincare lines in 2024.

The launch also introduces the brand’s first-ever Global Beauty Ambassador, the one and only Bella Hadid, who will front the campaign for the product. The upcoming Prada Touch campaign featuring her will highlight the product’s tactile application and versatility, emphasizing how a simple gesture can combine innovation with creativity.

With Prada Touch, the product unveils an 8-shade cream-to-powder blush range designed for effortless application and buildable color. The formula melts into the skin upon contact, transforming from a creamy balm into a soft matte powder finish. This hybrid texture aims to combine the blendability of cream with the staying power of powder, delivering a natural flush that can last up to 12 hours without touch-ups. Beyond color, the blush also incorporates skincare benefits. The formula is infused with raspberry extract, which helps moisturize the skin and enhance radiance while smoothing texture and softly blurring imperfections.

With Prada Touch and the involvement of Hadid (who took her excitement to Instagram stories, stating “THIS IS ABSOLUTELY POSITIVELY INSANE! ❤️‍🔥”), the beauty titan continues to position itself within the industry through an approach that prioritizes experimentation and high-performance formulas.