Orebella, Bella Hadid’s fragrance brand, continues to develop its sensorial approach to scent with the launch of three Body & Hair Perfume Mists. The new format extends the brand’s bi-phase system, where fragrance is blended into a mix of essential oils and botanical waters that must be shaken to activate. Since its debut, Orebella has positioned fragrance less as a fixed layer and more as something that merges perfumery with skincare, through formulas that hydrate, soften, and evolve on contact with the body. Launching April 10 in the U.S., the mists are designed for all-over use, encouraging reapplication and layering throughout the day.

Courtesy of Orebella

This approach reflects the brand’s broader philosophy. Since its debut, Orebella has positioned fragrance closer to ritual than routine, with an emphasis on tactility and personalization. The shake-to-activate structure separates the formula into two visible phases, combining a concentrated layer of scent and nourishing oils with a lighter base of botanical waters. Once blended, the result is intentionally diffused, allowing the fragrance to wear closer to the skin and change subtly throughout the day. The format invites a different relationship to scent, one that is more responsive to movement and environment. As Hadid has described it, the goal was to create something “expressive and free,” meant to be used however you desire.

Courtesy of Orebella

The three scents, each retailing at $39, carry this idea forward while moving through distinct olfactive directions. Gardenia’s Whisper leans floral, opening with a soft fruit note before settling into jasmine and vanilla, where it becomes warm. From there, Nectar Dew shifts into a brighter, fresher profile, centered on pear, fig, and peony. Finally, Golden Brulee leans deeper and richer, blending plum, spice, and tobacco with tonka and vanilla for a finish that lingers with more weight and depth.

Courtesy of Orebella