Orebella expands with JASMINE BLUES, a limited-edition skin perfume that prioritizes concentration, texture, and the aroma of jasmine at the center of its olfactory narrative. Founded by Bella Hadid, the brand approaches fragrance as a sustained, skin-bound experience, where scent evolves in direct interaction with the body.

The perfume presents jasmine in a less traditional, overtly sweet, or indolic form, instead refining it into something more diffused and luminous. It is paired with blue lotus to soften its intensity and extend its presence.

Courtesy of Orebella

At first, jasmine appears alongside bergamot and blue lotus, but it is the way it develops that defines the fragrance. It stays present throughout, blending with rose and clove blossom before settling into softer musky and woody notes that support its delicacy without overpowering it.

Courtesy of Orebella

JASMINE BLUES is built on an oil-based, alcohol-free formula that slows evaporation and allows the scent to remain. This way, the jasmine does not dissipate quickly but instead unfolds gradually, maintaining presence over time. The bi-phase formula, activated by shaking, blends scent with nourishing oils.

The perfume will be available starting March 20, 2026, on Orebella’s website, with a wider rollout following on April 5 via Ulta.com and Ulta Middle East. The fragrance will then launch in Ulta Beauty Mexico on July 19 before arriving in Ulta Beauty stores across the United States on August 2, 2026.

Courtesy of Orebella