Bergdorf Goodman Presents Emerging Designers with New Initiative

Bergdorf Goodman Presents Emerging Designers with New Initiative

The high-end department store is making space for up-and-coming creatives with a new platform: BG Radar.

The high-end department store is making space for up-and-coming creatives with a new platform: BG Radar.

Text: Dylan Kelly

As a forward-thinking, luxury department store known for its extensive collection of high fashion pieces, Bergdorf Goodman is placing a spotlight on emerging, independent designers with a new initiative: BG Radar. Among the dense population of up-and-coming visionaries, the Bergdorf team carefully selected eight designers to be featured in their latest installation. The colorful roster taking over the sixth floor of the New York location comprises of Bernadette, Bode, Coperni, Deveaux New York, Khaite, LouLou Studio, Rotate Birger Christensen, and Sies Marjan. An eclectic blend of unique colorways and sharp tailoring, this trendsetting troop is sure to captivate Bergdorf’s frequents.

“We started noticing that there was something new going on. It wasn't just one isolated designer, but there was this bench strength of emerging talent that really felt relevant and desirable,” fashion director of Bergdorf Goodman Linda Fargo told us. “We were inspired to literally start changing the way we dressed. You have to pay attention, hence the idea of radar.” 

Each designer worked closely with the Bergdorf team to create personal installations that reflect their runway presentations and campaign imagery in an elegantly acute manner. As you walk through the visual shopping experience, you witness the nativity of a new generation of high fashion designers. Providing a prestigious platform for these talented creatives to prosper, Bergdorf Goodman is successfully placing each of these brands on the radar of many and ultimately cultivating the future of fashion. 

Peruse the full BG Radar lookbook here.

Credits: Photography via Bergdorf Goodman

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