The New York label features Christina Ricci in its Fall 2025 campaign, a meeting of two icons who built their legacies on defying expectations. Ricci, whose cult roles in The Addams Family, Casper, and Sleepy Hollow cemented her as Hollywood’s gothic darling, brings her unmistakable edge to Betsey Johnson’s maximalist world of tutus, glitter, and irreverence.

Since the 1980s, the brand has spoken to outsiders and dreamers, building an identity that thrives on theatricality. Betsey’s shows became legendary for their energy and unpredictability, often closing with her signature cartwheel down the runway. At a time when minimalism dominated fashion, the designer doubled down on maximalism, demonstrating that playful exaggeration could be just as powerful as sleek tailoring.

Courtesy of Betsey Johnson

The imagery captures the actress in a series of arresting portraits: in some, she is draped in cascades of black tulle, while in others she clutches bejeweled bags and embroidered accessories that shimmer with Johnson’s signature sparkle. There are flashes of theatrical whimsy, from a sheer skirt paired with a shredded plastic bag to a towering teddy bear transformed into a prop, reminders that Johnson’s universe has always embraced the absurd as readily as the beautiful.

The collection twists nostalgia into something darker and sharper, combining corsets edged with lace, velvet against leather, and glittering accessories that suggest rebellion. On Ricci, these pieces take on a haunting magnetism, the same force that made her an icon for every kid who grew up on the outside looking in.

Courtesy of Betsey Johnson