Beyoncé And Jay-Z Are The Newest Faces Of Tiffany & Co.

Hollywood’s favorite power couple will usher in a new era of success for the iconic American jeweler with a new campaign.

  • Author: Cat Sposato

Beyoncé and her husband are ushering in the newest era of Tiffany & Co. This week, Harper’s Bazaar released its September “Icons” issue featuring Beyoncé as its cover star. Buried at the beginning of the interview was the bombshell announcement of Beyoncé and Jay-Z’s newest collaboration with the giant American jeweler. Tiffany & Co. also provided the megastar with all of the jewels for her three covers for the publication and served as the only sponsor of the September issue.

The move is a strategic one on behalf of the iconic luxury jewelry retailer, given their recent acquisition by LVMH Moët Hennessy Louis Vuitton earlier this year. It marks the beginning of the jeweler’s newest era of success. Forbes predicts that Tiffany & Co. is set to double its sales over the next five years under LVMH management, and this decision is one that’s sure to solidify that success. 

The Carter family is known for their business prowess and strategic collaborations with successful retail partners. Just this past year, LVMH bought a 50 percent stake in Jay-Z’s Champagne brand, Armand de Brignac. Beyoncé, aside from her ultra-successful music career, is both a fashion and media mogul who has several collaborations with brands such as HBO, Netflix, Top Shop, and Adidas. There is no doubt that the Carters have a track record of ensuring financial success and critical acclaim with all of their projects. 

While details about Beyoncé and Jay-Z’s partnership with Tiffany & Co.––including release dates for their highly-anticipated campaign––have yet to be announced, we can all rest assured with the knowledge that it’ll probably be incredible. If Beyoncé’s Harper’s Bazaar cover shoot is an indicator of what’s to come, we should all be very excited for this new campaign. 

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