Beyonce and Jay Z Leverage Veganism for Free Concert Tickets

Beyonce and Jay Z Leverage Veganism for Free Concert Tickets

Here's a contest you don't want to miss!

Here's a contest you don't want to miss!

Text: Harshvardhan Shah

Our reigning Queen Bee, Beyonce, and her First Man, Jay Z, have just announced the opportunity to win free concert tickets for LIFE, but there is a catch: The winner must adopt a vegan diet as part of "The Greenprint" project. The aim of said project is to inform and encourage people to reduce their environmental footprint by eating more plant-based meals.

The project was originated by Marco Borges, who is actually Beyonce's personal trainer. Beyonce claims that she relied on veganism to prep for her iconic Coachella performance a while back, too. Borges published his book 'The Greenprint' in December, which detailed a very particular exercise plan centered around a plant-based diet.

Scientific studies have proven that reducing meat and dairy in our diets is the best way to reduce one's carbon footprint, thus creating a better and safer future for the coming generations. “Having children has changed our lives more than anything else,” the concerned couple wrote. “We used to think of health as a diet—some worked for us, some didn’t. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible. We all have a responsibility to stand up for our health and the health of the planet. Let’s take this stand together. Let’s spread the truth. Let’s make this mission a movement. Let’s become 'The Greenprint,’ ” they concluded.

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