Beyoncé and Jay-Z Star in New Tiffany & Co. Campaign

Beyoncé and Jay-Z Star in New Tiffany & Co. Campaign

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Beyoncé and Jay-Z Star in New Tiffany & Co. Campaign

The iconic couple posed next to a never-before-seen painting by Jean-Michel Basquiat.

The iconic couple posed next to a never-before-seen painting by Jean-Michel Basquiat.

Text: Luana Harumi

Following the exciting news that Beyoncé and Jay-Z were the newest faces of Tiffany & Co. earlier this month, the jeweler has now officially unveiled its first campaign starring the power couple. Titled “About Love,” the ad sees the pair posing and singing next to a third icon – a never-before-seen painting by Jean-Michel Basquiat featuring the label’s signature robin egg blue. 

This is the first time the duo appears together in a campaign and also the first ad to feature the house’s famous Tiffany Diamond, a yellow gemstone of 128.54 carats and 82 facets. Beyoncé is the first Black woman to wear the legendary gem, which has been previously worn by only three other women – Mary Whitehouse, Audrey Hepburn, and Lady Gaga

Photo via Instagram/@beyonce.

The songstress’s classic black dress look nods to Hepburn’s iconic turn as Holly Golightly in the 1961 movie Breakfast at Tiffany’s and was styled by June Ambrose and Marni Senofonte. Her hair was styled by Jawara Wauchope and Nakia Rachon, who created a meticulously messy, modern version of the traditional updo. 

Jay-Z appears in a black tux with an Apollo brooch in platinum, yellow gold, and diamonds, along with a Bird on a Rock brooch that was specially refashioned as cufflinks. 

The campaign was shot at the Orum House in Los Angeles and features Beyoncé’s rendition of “Moon River,” the theme song from Breakfast at Tiffany’s. The clip was filmed by Jay-Z with a Super 8 camera and directed by Emmanuel Adjei, who co-directed and collaborated in Beyoncé’s film Black Is King. The couple was photographed by Mason Poole.

The only blue item featured throughout the campaign is the Basquiat painting. Titled “Equals Pi,” the 1982 art piece had been in the possession of a private collector before Tiffany acquired it. The item will be permanently displayed at the jeweler’s flagship boutique on New York City’s Fifth Avenue, which is currently undergoing renovation. 

“We don’t have any literature that says he made the painting for Tiffany,” the label’s executive vice president of products and communications Alexandre Arnault told WWD. “We know [Basquiat] loved New York, and that he loved luxury and he loved jewelry. My guess is that the [blue painting] is not by chance. The color is so specific that it has to be some kind of homage.”

Photo via Instagram/@beyonce.

Tiffany’s partnership with the Carters also includes the commitment of $2 million towards scholarship and internship programs for Historically Black Colleges and Universities. 

“About Love” is set to debut in print in September, with the video launching on September 15 on Tiffany.com and other key outdoor locations, including Times Square and spots in Paris, Tokyo, Shanghai, and London. 

Credits: Cover photo via Instagram/@Beyonce.

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