Beyoncé Teases a New IVY PARK x Adidas Collection

Beyoncé Teases a New IVY PARK x Adidas Collection

Hey Beyhive, this one's for you.

Hey Beyhive, this one's for you.

Text: Dylan Kelly

Yesterday evening, Beyoncé took to Instagram to drop a teaser video for her upcoming IVY PARK x Adidas collaboration, which officially hits shelves on January 18. In the one minute clip, the Lemonade superstar stands confidently alongside K-Pop singer CL and several models in silhouettes boasting the same maroon and orange colorways previously leaked in her Elle cover shoot. 

Preaching passion for self-confidence and a feel-good mindset, the new teaser features inspirational voice overs stating, “I find love in everything that I do” and “these barriers are not going to stop me.” Beyoncé is advocating for the unapologetic ownership of one’s self with this latest range, and it’s surely going to be a hit.

In addition to the video, the legendary singer-turned-designer posted additional photos of herself wearing pieces from the collection. While the maroon-orange statement pieces certainly caught our eye, the stunning, billowing red dress below stole our entire attention. Featuring the iconic three-stripe Adidas logo down the sleeve, this unique silhouette brings streetwear to the forefront of contemporary women’s fashion in an elegant manner. 

Revel in the newly-released imagery in preparation for the collection’s drop on January 18 below.

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IVY PARK January 18

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