Balenciaga is taking a new approach to campaigns this year, as their latest is dropped in waves throughout the season. Following the iconic Kim Kardashian in February comes musician BFRND, posed in front of a minimal background with a bright green car door offering a pop of color against his all-black outfit.

Beginning today, April 7, the newest installment of the Parisian fashion house’s multi-phase campaign will be released in a series of waves, with photos by Stef Mitchell complementing video portraits and still-life snapshots.

BFRND is seen wearing a Balenciaga worn-out zip-up hoodie and their space shoe, and accessorizes with ear cuffs and earrings. Other recognizable faces throughout the campaign include Justin Beiber, Kat Zhang, Tommy Blue, and Marie-Agnès Diene. Signature pieces include the Le Cagole boots and bags, the Bistro Tote, Falkon Boots, Stretch Knee and Pantaleggings, Twisted and Slip dresses, the Space Shoe, B-Coin and Cut earrings, hoodies, and oversized denim separates.

You can shop the collection here.

UPDATE: April 11, 2022