Billie Eilish, The Weeknd And Others Are Releasing Their Own Face Masks

As part of We’ve Got You Covered initiative.

  • Author: Valerie Stepanova

With people now being advised (and sometimes even required) to wear cloth masks or face coverings to slow the spread of coronavirus, artists and fashion brands are coming to us with stylish, non-medical options. As part of the latest We’ve Got You Covered initiative, artists like Billie Eilish, Ariana Grande, The Weeknd and others are making their own masks available for purchase.

The collection of 20 artist-indebted face masks was released by Universal Music Group’s music merchandising company Bravado. Retailing for $15 each, all of the masks are washable and reusable; all net proceeds go to MusiCares — a non-profit organization that provides assistance to people in the music industry during the times of need.

“I’m humbled and grateful to work with artists and partners who are passionate and driven to deliver a program that supports those that need it most during this unprecedented time,” Bravado CEO Mat Vlasic said in a statement. “This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG along with our artists across the globe.”

We’ve Got You Covered has also pledged 50,000 masks to various community service providers across the country. You can shop the collection on wegotyoucoverednow.com.   

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