Billie Eilish Urges Climate Change Awareness With New Music Video

Billie Eilish Urges Climate Change Awareness With New Music Video

Her latest release for "all the good girls go to hell" is a call-to-action.

Her latest release for "all the good girls go to hell" is a call-to-action.

Text: Brooke Kushwaha

Billie Eilish has taken the world by storm this year. Our September cover star just released her latest music video for “all the good girls go to hell,” following her single “bad guy.” Eilish set records as the first artist from the new millennium to take the number one spot, and her dark music and eye-catching style has put the 17 year-old in a league of her own. Her brazen attitude and candid approach to fame has also earned her praise from fans and industry peers alike. 

Her newest music video follows in the footsteps of “bad guy” with nightmarish imagery and defiant lyricism. The video begins with Eilish as an angel who has fallen to Earth, drenched in what appears to be petroleum. As she gets her bearing, the camera pans to a fiery wasteland—Earth has become hell. Directed by Rich Lee, the video points towards the increasingly dire climate situation and apocalyptic fears shared by millennials and Gen Z alike. In a statement on Instagram, Eilish urges her fans to be aware of environmental disaster. 

“Right now, there are millions of people all over the world begging our leaders to pay attention,” she warned. “Our earth is warming up at an unprecedented rate, ice caps are melting, our oceans are rising, our wildlife is being poisoned and our forests are burning.”

“All the good girls go to hell” is the second single off of Eilish’s debut album, WHEN WE ALL FALL ASLEEP, WHERE DO WE GO? Billie Eilish is also confirmed for musical guest in the season premiere of Saturday Night Live

Watch her latest video below:

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