Birkenstock's First US Flagship Opens in Soho

Birkenstock's First US Flagship Opens in Soho

Everyone's favorite sandals are now just a couple subway stops away.

Everyone's favorite sandals are now just a couple subway stops away.

Text: Chloe Laguette

Birkenstocks have been a sizzling summer staple for decades now. The German retailer is now opening its first flagship store in Soho, with its full range of footwear for women, men, and kids including socks, bags, belts, and even the new Birkenstock Natural Skin Care line. The brand's new coveted collaboration with Rick Owens will also be on display.

Birkenstock collaborated with creative director and artist Amit Greenberg to create a special store installation and campaign for the opening. Greenberg also created a limited-edition Arizona sandal and complimentary t-shirts featuring his artwork exclusively for the brand. He even created Birkenstock puppets called "Birkies," which will be taken out all around the city to interact with New Yorkers for a social media and PR campaign as well as his artwork being featured on billboards across the city.

The new store will be located at 120 Spring Street in Soho. See photos below!

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