The iconic girl K-pop band BLACKPINK has just announced the Born Pink Pop-up experience in New York City running from August 9th-August 12th.  In collaboration with Japanese graphic artist, VERDY, the pop-up will give fans access to the group’s Born Pink World Tour with limited-edition merchandise. For the pop-up, it will include some New York-exclusive styles, premium tee shirts, hoodies, hats, and accessories.

VERDY has created an exclusive capsule collection that merges his distinct artistic touch with BLACKPINK’s trend-setting aesthetic. The event is produced by Bravado, Universal Music Group’s industry-leading merchandise and brand management company.

As the official presenting partner of the Born Pink Pop-Up Experience, American Express® will offer Card Members a variety of epic onsite benefits, including exclusive early access to the experience for one hour each day ahead of the opening for themselves and up to one guest and exclusive merch.

The pop-up will take place at 541 W. 25th Street and will be open: 

Wednesday, August 9th: 1pm-9pm

Thursday, August 10th: 1pm-9pm

Friday, August 11th: 11am-9pm

Saturday, August 12th: 11am-7pm