Blackpink’s Jisoo is stepping into her latest role as the star of Dior’s campaign for their most recent bag, the Lady 95.22. An ambassador for the brand since 2019, the global pop artist was hailed as the “perfect personification” of the bag by Dior, embodying the contemporary, sophisticated style.
The Lady 95.22 draws inspiration from Dior’s ever-iconic Lady Dior, reinterpreting the bag’s classic lines to create an ultra-contemporary, subtly curved silhouette that celebrates Dior’s unique heritage. Bold and sophisticated, the bag features the brand’s cannage pattern – an eternal Dior emblem – and two refined leather handles that evoke Monsieur Dior’s lucky-charm accessories with their punctuated “Dior” charms. A crossbody strap allows the wearer to customize their accessory, and the refined shape offers the perfect balance between day and night.
Photographed by Brigitte Lacombe, Jisoo personifies the essence of Dior in the Lady 95.22 campaign images. Both strong and sensitive, the star poses in perfect harmony with the bag as the spontaneous, intimate black-and-white shots of the global icon unveil the purses’ powerful and singular elegance.
This campaign marks not only a new chapter for Dior as they unveil their Lady 95.22 but a new chapter for the global pop artist as well as she steps into her new role as a fashion-focused ambassador. The Lady 95.22 is an expression of the contemporary essence of Dior, paying homage to the classic roots of the design but modernizing elements to guarantee a timeless yet timely style.