Despite debuting just a few months ago, Tiffany & Co.’s Lock collection has quickly become the new luxury must-have, with bangles appearing on the wrists of fashion’s favorite stars from Hailey Beiber to Dixie D’amelio to Alexa Demie. Now, to help announce the global launch of the Lock collection, the iconic jeweler has recruited the ultimate It-Girl: K-pop superstar ROSÉ of the iconic girl group BLACKPINK. 

The global launch of the Lock collection will bring an array of rings, earrings and pendants in rose gold to the brand with multiple colorways debuting later in the year, expanding on the current offering of Lock bangles that debuted in the U.S. in September.  The pieces are versatile yet powerful in their simplicity – Tiffany & Co. House ambassador ROSÉ sparkles while donning a stack of these new rose-gold bangles and rings in the new ad campaign, highlighting the strong style statement each piece makes. ROSÉ proves to be the perfect choice for the role – from her energy to her alignment with the ethos of the Tiffany Lock, she is the embodiment of the modern Tiffany & Co. woman. 

These new additions to the Lock collection emphasize exactly what Tiffany is best known for: elegance, innovation, craftsmanship and creative excellence. What is perhaps most innovative about the Lock collection is the introduction of a swiveling mechanism that allows the designs to open and close seamlessly, while not outwardly appearing as having a clasp or fasten. The innovation echoes that of a padlock – a motif designers looked to from The Tiffany Archives in their creation of the pieces. It is in this way that the Lock collection uniquely pays homage to the elegant heritage of the jeweler, while simultaneously signaling a new, contemporary expression of design and craftsmanship. 

Additionally, the collection comes as Tiffany’s first all-gender jewelry collection, as ROSÉ poses with a man modeling two silver and diamond-adorned Lock bangles as well as classic Tiffany rings. The Lock’s design – simple yet complex, distinctly feminine yet masculine – creates an androgynous final product that can live on any wrist or finger, further establishing Tiffany & Co. as an ever-evolving brand. 

The Tiffany Lock is available at Tiffany & Co. stores around the world and on Tiffany.com starting on January 2, 2023.