On Thursday evening, New York City played host to one of the season’s most talked-about gatherings as CHANEL unveiled BLEU DE CHANEL L’EXCLUSIF at Le Jardin Sur Madison. The brand took over the city and its infamous party scene to host a night of dancing, drinking, and great smells. The fragrance, created by CHANEL’s in-house perfumer, Olivier Polge, reimagined the house’s iconic scent, harbouring power, mystery, and ocean-level depth. 

Courtesy of Chanel

The event drew together an electric blend of actors, musicians, and creatives, including familiar names such as Christopher Briney, Teyana Taylor, Sean Kaufman, Indya Moore, Lukas Gage, and Miguel. Guests became submerged in immersive olfactory installations before the night turned into an electric and New York City-charged celebration, soundtracked by DJ Sam French. 

Courtesy of Chanel

The highlight of the evening came when Grammy-winning artist Daniel Caesar took the stage for a surprise performance. As the event unfolded before its guests, the Empire State Building glowed an unforgettable shade of blue, transforming the Manhattan skyline into an attribute to the new release. 

Courtesy of Chanel

BLUE DE CHANEL L’EXCLUSIF builds on the legacy of the original 2010 launch, enriched with potent amber-woody notes and sustainability-sourced sandalwood from New Caledonia. Available now, it marks CHANEL’s most elegant yet meticulously masculine expression to date.