Bogner Continues North American Expansion in US and Canada

The luxury sports fashion brand is opening four new pop-up boutiques in major American and Canadian cities.

Bogner, the original athluxury brand fusing sports and fashion for the contemporary scene, has announced it is continuing its North American expansion by opening four new winter pop-up boutiques across the US and Canada in November.


Located on Madison Avenue in New York, Greenwich Avenue in Connecticut, the Oakbrook Center in Chicago and on Bloor Street in Toronto, the pop-ups are the much-coveted follow up strategies to the success of the Munich-based brand’s partnership with FlagshipRTL in 2020. 


While Bogner’s online retail presence is in full operation, it’s retail endeavors across continents furthers the store’s go-to market strategy and forward move-making, expanding its horizons across a virtual and physical hemisphere, opening up experiences to both new and existing customers alike. 


“We are actively scaling Bogner’s footprint in the US and Canadian markets and were able to efficiently test these in 2020,” said Heinz Hackl, Co-CEO of Bogner. “Now, we can act on that invaluable data to scale further, faster, and smarter. We are looking forward to the new season, this time with four exclusive winter boutiques and again with Flagship as a strong partner by our side.”


For over a year, Bogner has had a savvy penchant for creating a fostering in-person consumer experience, and began the market testing in Toronto, Mink Mile, one of the most coveted shopping districts. 


For nearly 90 years, Bogner has been a pillar of luxury and elegance in the sports fashion world. The 1950s label has persisted triumphantly into the 21st century, where its chic mix of timeless and technical iconic pieces stays true to the contemporary scene. 


“Bogner is the perfect example of a savvy luxury retailer that is leveraging the power of physical retail to sustainably acquire new customers and drive long-term brand loyalty,” said Justin Abrams, Flagship Co-Founder and CEO. “We’re beyond thrilled to extend our partnership together and are eager to use the intelligence gleaned from our initial collaboration to aid their expansion in a smart, data-driven, and profitable way.” 


The Bogner Winter Pop-Up Boutiques are open now and are shoppable into 2022. For more information, visit

Discover More