An activewear goliath and a shapewear titan walk into a juice bar. A swanky sportswear monolith walks out. Okay, that’s not exactly how it went down, but it may as well be. Nike, the undisputed leader in athletic wear has joined forces with the body confident, Kardashian-owned enterprise, SKIMS, launching a new brand called (you guessed it) NikeSKIMS. 

Courtesy of NikeSKIMS

In a gallant step towards a more inclusive sportswear industry, NikeSKIMS aims to introduce an extensive product line with an emphasis on athletes of all shapes, sizes, sexes, and abilities. As the collaboration casts a wider net in the world of sport and movement, inviting more athletes and women to rewrite the rules of the global fitness industry, NikeSKIMS is poised to create a new standard in the activewear market ー one suited to enhance every form and fit every curve  

As obsessed as we are with SKIMS, the intimates and shapewear company is just as captivated by the female form. In the book of SKIMS, each and every body type is worshipped, a doctrine the activewear market is reluctant to embrace. Frankly, bridging Nike’s relentless pursuit of athletic excellence with SKIMS’ deep-seated appreciation for the female figure is a corporate move we can’t help but get behind. 

Courtesy of NikeSKIMS

The product line includes apparel, footwear, and accessories, each piece designed to meet the unique needs and preferences of athletes worldwide, with the brand debuting its first collection in the U.S. this spring.