BOSS Spring/Summer 2021 Hosted A Live Fashion Show

BOSS Spring/Summer 2021 Hosted A Live Fashion Show

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BOSS Spring/Summer 2021 Hosted A Live Fashion Show

Experience the reveal of the BOSS show at Milan Fashion Week.

Experience the reveal of the BOSS show at Milan Fashion Week.

Text: Hailee Milton

The keyword for this fashion show: live

BOSS Spring/Summer 2021 Hosted A Live Fashion Show in Milan, and it was safely and beautifully executed. The show, also live-streamed on TikTik, a fun first for the German fashion brand. 

As the aerial footage captured the opening of the show, the first model appears within the halls, surrounded by a socially distanced crowd, all wearing face masks. The fresh hues and textures brought brightness to the dim evening. From the first look, the focus was made clear — it’s all about the eyelets. The eyelet details embellished shirts, jackets, shoes, and bags, bringing a fun element to the more casual, sporty silhouettes. 

The color story of the collection included neutrals contrasted before brighter hues such as the only print, floral artwork by @williamfarr. The print paired well with relaxed silhouettes and layered looks. Fresh emerald green suits, bright head-to-toe magenta pink ensembles appeared later, while the runway was mostly mixed within the monotone fit with a few pieces that complemented the use of the color range combined. Suits and skirts were prominent on the runway, and fun cutouts added a touch of edginess, while extra deep V necklines perfected the feminity of the garments. For the most part, each look was paired with leisurely but eyecatching eyelet sandals. Getaway and relive the BOSS Milan experience.

You are invited to the show below, it can also be found on Instagram, Facebook, and TikTok.

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