BOSS is continuing its push into the football world, expanding the brand’s collaboration with the NFL to include 22 teams with new exclusive lifestyle pieces and accessories.
With a focus on the novelty of game-day fashion, the collection aims to let fans show up for their team with premium athleisure looks you can wear whether you’re at the stadium or somewhere else in the world refreshing the score on your phone.
The expanded collection includes new sweatshirts, joggers, shorts, jackets, vests and more for any occasion. Accessories are led by a premium belt bag made in coated nylon that’s adorned with a logo-clad inner lining and a football-shaped zip pull, alongside swim trunks and single-jersey boxer briefs.
The expanded collaboration includes a new campaign—featuring Kansas City Chiefs Quarterback Patrick Mahomes, Dallas Cowboys cornerback Trevon Diggs, and Buffalo Bills safety Damar Hamlin—backlit by the stadium lights to depict that unique gameday feeling.
The BOSS x NFL collection will be available at BOSS retail stores, select retailers worldwide, and on nflshop.com and BOSS.com.