Bottega Veneta Introduces A Virtual Residency Platform
Bringing together collaborators, talent and muses.
To bring people together at this time of uncertainty and self-isolation, Italian luxury label Bottega Veneta has launched a new multi-channel initiative named Bottega Residency. Each week, the platform will invite collaborators, talent and muses to celebrate creative minds and their influences, boosting creativity and sharing strength and positivity during isolation.
“Creativity and strength lie at the heart of Bottega Veneta,” the label’s creative director Daniel Lee shared. “In this highly distressing time, we feel a responsibility to celebrate those values and ignite a sense of joy and hope in our community and beyond.”
First up is Daniel Lee himself, who will be sharing works by his favorite writers, artists and directors. Over the weekend, the platform is slated to host live music performances, cooking and recipes from rising-star chefs, as well as a weekly Sunday movie night. Everyone — from writers and musicians to directors and performers — can be invited to join the new virtual concept.
Providing inspiration, activity, and comfort at a time of loneliness, the Residency can now be accessed through Instagram, YouTube, Spotify, Apple Music and SoundCloud, as well as Bottega Veneta’s website.