Bottega Veneta's Dreamy Italian Holiday Campaign

Bottega Veneta's Dreamy Italian Holiday Campaign

Photographed by Tyrone LeBon, these images will transport you to the Italian islands.

Photographed by Tyrone LeBon, these images will transport you to the Italian islands.

Text: Zoe Elefterin

Bottega Veneta just released its first ad campaign under the new creative director, Daniel Lee. The campaign features their Spring Summer 2019 collection, photographed by Tyrone LeBon.

These dreamy images capture the spirit of this collection, one that focuses on the transient and fleeting nature of time. For Lee, there is focus on paying homage to Bottega Veneta's roots and ultimately creating something that feels timeless. There’s a simple color palette of beiges, blacks, and whites—an array of basics that could timelessly complement any trend. There are also fine knits, supple coats and a buttery leather tote; this collection of clothing and images is full of subtle confidence. Minimalism with a major impact.

The photos were inspired by Italian neorealist cinema, which frequently cast non actors to address the innate Italian psyche and way of life. These images reflect that idea in their casual essence. Taken on the Neapolitan island of Ischia, its evident that the photos adopt the landscape's beautifully simple air under a blue sky and warm sun. An eternal holiday.

Check out the images below.

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