On the chicest street of Los Angeles, Rodeo Drive, the luxury French jeweler Maison Boucheron unveils its West Coast flagship boutique. This marks the Maison’s expansion into the US market, one that begins in the heart of luxury shopping. 

Drawing inspiration from the neighboring Hollywood glamour, the boutique reinterprets the classic red carpet, visually narrating the 5,296-square-foot space with its very own Boucheron green carpet. The interior fuses Los Angeles culture with the Maison’s own, offering clients private spaces that capture the exclusive VIP attitude of the Oscars after-party. 

Courtesy of Boucheron

Within the exclusive VIP area, visitors can reminisce about Boucheron’s history through portraits of the Maison’s most iconic American clientele from Hollywood’s Golden Age, including Elizabeth Taylor and Rita Hayworth, as well as the Boucheron pieces they personally acquired. 

More than just a retailer, Maison Boucheron values the boutique space as a reflection of family spirit. The shopping experience is transformed with warmth, bringing the comfort and ease of home to every visit, emulated through unique hand-picked pieces such as inviting round tables for the clients and advisors to gather. The exterior idealizes nature through an Art Deco lens, a signature inspiration throughout Boucheron’s heritage. At the center of attention, the bas-relief, crafted by Sant’Anselmo in a green terracotta volcanic stone, represents the Maison’s timeless luxury and the city’s magnetic spirit.

Courtesy of Boucheron