Boucheron is embracing the season of love with the presentation of several new pieces amid with the launch of the brand’s campaign, “Getting Closer.” Mirroring the pillars that build a strong relationship, the collection is grounded in transparency and trust. Each round-cut center diamond can be traced back to origin, a milestone for the Maison.

Boucheron presents a love story in its entirety, starting at the initial meeting and leading to the growth into one. The campaign tells this narrative through visuals, with images and videos that depict the awakening and solidifying of this love.

Each piece of the collection holds a story, a reference to the deeper meanings and intricacies of the heart. The Étoile de Paris collection is a centerpiece of the collection, the solitaire ring now paired with a pendant and earrings. The design of the collection is based on the landscape surrounding Place de l’Étoile from an aerial view.

The Pont de Paris is similarly charged with devotion, taking inspiration from poet Guillaume Apollinaire. The piece draws particularly on the poet’s famous lines “Under the Mirabeau Bridge there flows the Seine / And our loves.” This wedding ring is fully diamond-paved, designed to fit stacked against the Pont de Paris engagement ring, another example of two becoming one. The Pivoine peony appears again, this time as a set of earrings. The design of the blossom is a symbol of the lover’s knot.

The collection returns again and again to an evolving love story, but their love is seen most clearly in their commitment to their beloved customers. Now guaranteeing traceability on all round-cut 0.2-to-1-carat center diamonds, this commitment to their clientele honors the commitment these pieces represent.