Brandon Maxwell's FW18 Campaign is a Family Affair

Brandon Maxwell's FW18 Campaign is a Family Affair

The acclaimed designer features his 81-year-old Grandmother in his newest campaign.

The acclaimed designer features his 81-year-old Grandmother in his newest campaign.

Text: AJ Longabaugh

Standing tall among his peers and the design world at large, Brandon Maxwell's journey and career to becoming who he is known as today is seemingly unmatched.

His FW18 collection is about to hit the racks and Maxwell has excitedly launched the official campaign starring none other than his Grandmother, or as he call her, his "Mammaw." In modern fashion, Maxwell took to his Instagram to reveal glimpses of the campaign, using video and archival imagery from his childhood past as the root of this heartfelt gesture.

Check out the campaign imagery below, and head to Brandon Maxwell's website to watch the entire short film:

Credits: IMAGES COURTESY OF BRANDON MAXWELL

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