BTS’ Jung Kook is Calvin Klein’s Newest Global Ambassador

How these two pop culture powerhouses are joining forces

This is not a drill! Calvin Klein just announced that BTS band-mate Jung Kook is the brand’s newest global ambassador- and we have all the details. Showing off some skin in his Calvins, Jung Kook sports an all-denim ensemble with that famous Calvin Klein underwear waistband peeking out. Shot by Park Jong Ha, the world-renowned K-Pop star sports the 90s Straight denim and Body Jeans and an opened Relaxed Fit Denim Shirt in a few snaps. In others, he opts for an Oversized Denim Jacket and Relaxed Fit Standard Logo Crewneck Tee.

Courtesy of Calvin Klein

Founded in New York in the late 1960s, Calvin Klein has stood for shameless sensuality and self expression from day one. Through creating elevated essentials to stay in-style for a lifetime, Calvin Klein has become one of the world’s leading global fashion lifestyle brands. “We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own,” said Chief Marketing Officer of Calvin Klein Jonathan Bottomley. 

Courtesy of Calvin Klein

In selecting the brand’s next global ambassador, Jung Kook was a no-brainer, says  Bottomley. The South Korean singer-songwriter shot to stardom as a member of 21st century pop group, BTS. Since then, the artist’s career has been on a steady incline. “This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me,” says Jung Kook. “My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand.”

Courtesy of Calvin Klein
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