Swiss watch company Bucherer reopened the largest luxury watch store in the United States with a whole new interior following the company’s acquisition of American watch company Tourneau in 2018.
With an impressive 18,848 square feet, the new Las Vegas flagship boutique, TimeDome, is 1,000 square feet larger than the previous store, and 500 square feet larger than the TimeDome store in New York City—meaning the company now owns the two largest luxury watch stores in the country.
Since the company bought Tourneau in 2018, the brand has been focused on combining the best of American and Swiss watch designs. For its TimeDome store reopening, Bucherer was more selective on which watch brands will be showcased, and only chose highly-coveted timepieces, including from Breitling, Cartier, Chanel, Carl F. Bucherer, Tag, Omega, and Tudor.
Bucherer worked with multiple brands on the store’s layout, including Rolex, which has its own area designed in its signature green and dark wood combination.
For the first time in the U.S., Bucherer will also officially launch ‘Masterworks’—a curated collection of timepieces featured in select flagship boutiques—to celebrate the reopening. The collection will showcase limited pieces by Girard Perregaux, H. Moser, Hautlence, Jacob & Co, Ulysse Nardin, among others.
The store will display art installations, with special exhibitions and showings throughout the year. Its first curation of some of the company’s most expensive pieces will be mingled throughout the store, with works by Andy Warhol, David La Chapelle, Damien Hirst, and KAWS adorning the walls to start.
“It is a huge honor to be re-opening the TimeDome, which has such a rich history and has been our flagship west coast store for decades,” shared CEO of Tourneau and President of Bucherer USA Ira Melnitsky. “Seeing it completely redesigned under the Bucherer brand is a moment I have been waiting for and a highlight in my career. We are proud to present such an enriching curation of luxury watch and jewelry brands, of one-of-a-kind pieces, and of impressive art. We hope our clients enjoy the experience.”
The centerpieces of the store’s design are the grand staircases and dome—which inspired the TimeDome name—in the center. The whole store was designed with a blend of curves and angles as the main focus, and the curved lamella-patterned dome and the double staircases which wrap around exemplify that to the max. A sculptural hanging light fixture hanging from the dome tops off the grandiose display in the middle of the store.