English singer Olivia Dean will now be the face of one of Burberry’s most iconic fragrances, Burberry Her. The 26-year-old “Man I Need” singer is a part of a new wave of British talent representing a new chapter for Burberry as a heritage brand.

The Burberry Her campaign starring Dean will launch in January 2026 and feature a new fragrance within Burberry’s olfactory line up. 

“As a British artist, I’ve always admired what Burberry represents,” Dean said in a press statement. “It’s such an iconic brand with an incredible heritage, yet it still feels young, fresh, and modern.”

Dean is coming off of a year of BRIT Award nominations and numerous Top 10 singles. Her individuality as an artist aligns her perfectly with the Burberry Her fragrance. 

“I’m a huge fan of fragrance and love the way it can capture a moment or evoke a memory, so to be part of that story and represent a fragrance that celebrates individuality, and self-expression is a dream come true,” Dean said. “I feel very lucky and honored to be the face of Burberry Her and I can’t wait for everyone to see the new campaign in January.”