“Dear moms,” Burberry writes. “Just a quick note to say thank you, you’re incredible.” And that’s how their upcoming Mother’s Day campaign begins. We couldn’t agree more. 

Courtesy of Burberry

Clad in Burberry trenches, puffers, and button-downs, the Jagger family fronts the heartfelt campaign with warm giggles and a tender embrace. Jerry Hall, one of the most sought-after faces of the 70s and 80s, is joined by her daughters, British American model and actor Lizzy Jagger and British American model and designer Georgia May Jagger, as they tell the tale of a mother’s unconditional love. Even Hall’s grandchildren, Eugene and Dean, make a cheeky appearance. 

Courtesy of Burberry

The Burberry trench coat, a house signature, stands as the perfect Mother’s Day gift (and all-weather companion, trust us on that one), available in both seasonal and heritage designs. Jackets and dresses, infused with modishly floaty proportions, also boast a variety of the iconic trench elements reimagined across their fabrics. 

Courtesy of Burberry

In light of the campaign, Burberry introduces the Highlands family of bags, incorporating an assortment of motifs that reference the Burberry Check and the new Knight stamp. Each piece boasts a coated finish inspired by the protective nature of rainwear, and the line includes several new silhouettes: a tote, a crossbody, and a shoulder bag. When mother’s bag is only a slight deviation from Mary Poppins’ endless one, a fashionably enduring Highland is really the only way to go. 

Courtesy of Burberry

In a touch of delicacy, an array of silk scarves, swathed in pastel poppy prints and watercolor checks, are countered by the classic cashmere and wool silk pieces covered in the signature Burberry Check in shades of beige, black, and calico. The Burberry Ballerinas, the house’s selection of timelessly dainty flats, are now knitted in signature colorways with quilted leather insoles for added comfort. And while your mother’s pearls are reimagined with a collection of pearl solitaire necklaces and earrings, Burberry’s Goddess and Her scents polish the look with a spritz.